About us
At Side Hustle Capital, we empower everyday South Africans to build profitable online businesses—whether you're launching your first side hustle or scaling into a full-time e-commerce brand. Our mission is simple: to teach you proven, practical strategies that get real results on South Africa’s top marketplaces, including Takealot, Makro, and Amazon, and to help you build sustainable online income streams you can rely on.
We know what it feels like to want financial freedom, more flexibility, and a business that truly works. That’s why we’ve designed our training around real-world experience, not theory. Every class, masterclass, template, and mentorship programme is built from hands-on selling, years of digital entrepreneurship, and helping hundreds of new sellers launch successfully.
Whether you're a student, a working professional, a parent, or an entrepreneur looking for your next venture—we provide the tools, guidance, and support you need to turn your ideas into income. From marketplace selling to dropshipping, e-commerce setup, and one-on-one coaching, we guide you through every step with clarity and confidence.
We believe that starting a side hustle shouldn’t be confusing, overwhelming, or expensive. It should be simple, accessible, and actually profitable. And that’s exactly what we help you achieve.
At Side Hustle Capital, we don’t just teach online selling—
we help you build a business that changes your life.
Our team
Thobeka Tshitshi
Founder
Thobeka Tshitshi is the founder of Side Hustle Capital, a digital entrepreneur and mentor dedicated to helping South Africans build profitable online businesses. Before discovering the power of marketplace selling, Thobeka tried multiple business ventures—including network marketing—while searching for a side hustle that actually worked.
Her breakthrough came when she stumbled upon selling on South Africa’s leading marketplaces, where she quickly built a thriving e-commerce business. What started as a personal experiment grew into a passion for helping others achieve the same success.
Backed by a Master’s degree in Entrepreneurship, real-world experience selling on platforms like Takealot, Makro, Shopify, and Amazon, and a background in tutoring and training, Thobeka now provides practical, step-by-step guidance to aspiring sellers.
Today, she teaches everyday people—professionals, students, parents, and side-hustlers—how to launch, scale, and automate online businesses that generate real income. Her mission is simple: to make e-commerce accessible, achievable, and profitable for South Africans from all walks of life.
